— Exactly, have a look whats up there already!
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As we are trying to flog some shoes here, we will search for a product name “Ecco Gift”.
You'll see some top ranking websites as well as Google's product results not far down the list:
And all you have to do to get up there is give Google a list of your products.
How cool is that? straight to the front page with no messing about at all! (there's a catch though, only top 3 Google shopping results show up. But there's much less competition to show up first in product search as for some strange reason many retailers are not submitting their products to the Google Base)
Of course there's no guarantee that it will work for every single thing you have on offer. But it's a good way to fill the gaps in the competition and it will do magic if you already own a well-off website.
Google base accepts manual entry as well as xml, which saves a lot of time when you have thousands of products to sell.
Get out there quick: base.google.com